A Game Site Has Games. Does It Have Visitors? 5 Questions Before You Buy

A game site has games, but does it have visitors? Five questions before you buy, with the NewPlay AI product mockup, MMO Maker

A ready-made website sounds like the shortcut every beginner wants: the content is already there, the design is done, and all that is left is to switch it on. It is a fair thing to want. It is also where a lot of people quietly stall, because a site that exists is not the same as a site that anyone visits. NewPlay AI, from vendor Laxman Singh and sold on LaunchPad, is a good example to think it through with. The vendor says it builds a branded, cloud-hosted gaming website stocked with 5,000+ done-for-you games across 100+ niches, and that you can monetize it with banner ads, text links, affiliate links and Google ads. Our review was built from the vendor's sales page, JV page and JV document, and we have not tested the app hands-on. Here are five questions worth asking before you buy any site-in-a-box.

The 5 questions

  1. Whose games are they, and what does the licence say? The vendor says a commercial licence is included. Read the actual terms before you rely on that sentence, and check what you are allowed to do with the games and the branding.
  2. Where will visitors actually come from? This is the question that decides everything. The vendor describes an "AI Viral Traffic System" and mentions "200+ stores", but does not define what that means. Treat traffic as your job until you have seen proof otherwise.
  3. How would the site earn, and when? Ads and links only pay when people arrive and stay. A new site with no visitors earns nothing, whatever it is stocked with.
  4. What is the real total with upgrades? The front end is a low one-time price (the vendor's checkout showed $14.97 on 08-10, while the JV page says $17). The funnel has nine more upgrades, roughly $1,018 for everything by our arithmetic. None of them is needed to look at the core product.
  5. Can you wait? Traffic builds slowly for every new site. If you need income this month, a website is the wrong tool.

One thing we flagged

The vendor's headline talks about reaching 2.5 billion Google Play and App Store users. The product itself is a web game store. Nothing we reviewed shows games being published to app stores, so read that line as marketing, not as a feature.

Who this suits, and who it does not

It suits beginners who want to own a simple, content-stocked website and are willing to do the promotion themselves. It does not suit anyone who expects visitors to arrive on their own, or anyone who wants to publish apps to Google Play. The vendor gives a 30-day refund, which is worth writing down the date of before you buy.

Our full review rates NewPlay AI 4.1 out of 5 and lists the pricing, all upgrades, the coupon found on the sales page and the pros and cons: NewPlay AI review.

Disclosure: we earn a commission if you buy through our review, at no extra cost to you.

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