Affiliate disclosure in plain English: what to write, where to put it, and why it helps you

Affiliate Disclosure | Plain English

If you review products and earn commission, you owe your readers one simple thing: tell them. It is the single cheapest way to look trustworthy, and the single most skipped. This is the plain-English version.

Per the vendor, ProfitPilot is a cloud AI agent that builds a review website and writes affiliate reviews from a product link or a short prompt, and inserts your affiliate links for you. We have not tested it hands-on, and nothing here is legal advice. The point is general: a tool can put the link in. It cannot decide how you tell readers about it.

What a disclosure is

A short, clear statement that you may earn a commission if someone buys through your link, at no extra cost to them. That is all. It is not an apology and it does not hurt conversions as much as people fear. Readers already assume reviewers earn something. Hiding it is what damages trust.

Where to put it

  • Near the top of the page, before the first affiliate link, not only in the footer.
  • Close to the link or button when the link is far from the top.
  • In the same language and font size as the text around it. Small grey text is a way of not saying it.
  • In social posts, using the platform's own tools or a plain word such as 'affiliate' near the link.

What to write

Something like: 'We earn a commission if you buy through the links on this page, at no extra cost to you.' Our own review pages open with a line like that. Short, unmissable, no jargon.

Rules that vary

In the US, the FTC expects a clear and conspicuous disclosure close to the recommendation. Other countries have their own rules, and affiliate programs and platforms add theirs. Some programs require specific wording. Read the terms of every program you join, and check your local rules. This is general information, not legal advice.

Why it helps you

  • It makes the rest of the review easier to believe.
  • It protects you if a platform or program reviews your site.
  • It sets the standard for how you write: if you are uncomfortable disclosing a product, ask yourself why you are recommending it.

Common mistakes

  • Putting the disclosure only on a separate page nobody visits.
  • Using vague words such as 'in partnership with various brands'.
  • Disclosing on the website but not in the emails, videos and social posts that carry the same links.
  • Letting it slip below the fold on a phone.

Fixing these takes an afternoon and costs nothing.

A quick audit

Open your last five posts. Is the disclosure before the first link? Can a tired reader on a phone see it without hunting? Does it use words they understand? If the answer to any is no, fix it today.

Our ProfitPilot review lists the price, the upgrades, the coupon codes and the places where the vendor's pages disagree. Our 4.0 out of 5 rating is our own editorial assessment, not a customer average.

Read our full ProfitPilot review at mmomakerr.com. Affiliate disclosure: we earn a commission if you buy through our links, at no extra cost to you. We have not tested this product hands-on.

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